Brighton invest in 'new AI technology' as Fabian Hurzeler turns to NFL coaching methods
Brighton are set to embrace a new wave of technology in their bid to stay ahead of their rivals.
27.08.25, 11:07 Updated 22.05.26, 14:48 2 Minute Read
Charlie Parker-Turner
Brighton have always been a club that likes to be one step ahead in every aspect of the game; whether that’s transfers, managers or fan experience, they usually have an advantage over rival clubs. Next up for the Seagulls is a new piece of AI technology which they hope will make training sessions even more efficient.
Brighton have had a slow start to the season with a disappointing 1-1 draw with Fulham and a frustrating 2-0 loss to Everton at the new Hill Dickinson Stadium, which has left them sitting in the relegation zone. Despite these results, Tony Bloom and the coaching staff will be hoping their new tech will bear fruit sooner rather than later and help them qualify for European football once again.
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Charlie Parker-Turner Editor